A New Way to Look at Brand: Simply Hired’s Employer Brand Index

A New Way to Look at Brand: Simply Hired’s Employer Brand Index

Simply Hired Staff

18 Nov 2014

How strong is your employer brand? In the world of consumer goods, companies know exactly how their brand ranks through a combination of published competitive sales figures and comprehensive brand health tracking surveys. As an employer though, you may have little insight into how your company is perceived by job seekers. While interesting, “Best Places to Work” lists are often compiled based on small survey samples and/or curated user reviews.

What if there was a more accurate measure of employer brand strength, based on actual job seeker behavior? Today Simply Hired introduces the Employer Brand Index (EBI), a measure based on the frequency with which a user clicks on a company’s job listings in comparison to other companies on Simplyhired.com. Employers with the highest click-through rate (CTR) rank at the top of the list. A high CTR indicates a high level of job seeker interest.

With millions of job seeker click behaviors every day, Simply Hired is uniquely positioned to offer this useful metric that allows employers to understand how popular their brand is with job seekers in comparison to other brands. The Trending Now badge will appear on jobs from employers whose CTR falls within the top 15% of companies on Simply Hired, giving high-ranked companies an added edge in attracting job seekers.

Our President and CEO James Beriker said,

“Employer brand is a critical part of the job search equation for both job seekers and employers, but there is little consensus on what – or how – to measure and quantitatively compare employer brand preferences. The EBI impartially measures the level of preference that a company generates from job seekers and potential employees by analyzing actual job seeker behavior: the rate at which millions of real job seekers engage with employer job listings. This clear signal of a strong employer brand allows companies to understand where they rank in relation to their peers and helps job seekers understand which employers are most frequently considered by other candidates.”

Below is a list of the top 10 retail brands by EBI rank for 2014.

1. Burlington Coat Factory
2. Ross Dress For Less
3. Things Remembered
4. Wet Seal
5. Forever 21
6. Cracker Barrel Old Country Store
7. Belk Stores Services
8. ALDI
9. Kohl’s
10. Party City

See which brands round out the top 50 below, and look for more EBI rankings in other industries in the coming months.

11. Gap
12. REI
13. Lenscrafters
14. Container Store
15. Hhgregg
16. Cosmoprof
17. Torrid
18. Disney Consumer Products
19. Clayton Homes
20. Sports Authority
21. Tuesday Morning
22. Reebok
23. Gabe’s
24. Gap Factory
25. Hershey Company
26. Big 5 Sporting Goods
27. Kay Jewelers
28. Napa Auto Parts
29. Cubesmart
30. Starbucks
31. Chanel
32. Music and Arts
33. GNC
34. Portrait Innovations
35. Jared the Galleria of Jewelry
36. MCG
37. Fastenal
38. Cash Store
39. Sears Holdings
40. Hobby Lobby Stores
41. Dicks Sporting Goods
42. Apple
43. Dollar General
44. Dollar Tree
45. Teavana
46. Macy’s
47. Target
48. PETCO
49. ANN Inc.
50. Lowe’s

Read the press release here.