A New Way to Look at Brand: Simply Hired’s Employer Brand Index

How strong is your employer brand? In the world of consumer goods, companies know exactly how their brand ranks through a combination of published competitive sales figures and comprehensive brand health tracking surveys. As an employer though, you may have little insight into how your company is perceived by job seekers. While interesting, “Best Places to Work” lists are often compiled based on small survey samples and/or curated user reviews.

What if there was a more accurate measure of employer brand strength, based on actual job seeker behavior? Today Simply Hired introduces the Employer Brand Index (EBI), a measure based on the frequency with which a user clicks on a company’s job listings in comparison to other companies on Simplyhired.com. Employers with the highest click-through rate (CTR) rank at the top of the list. A high CTR indicates a high level of job seeker interest.

With millions of job seeker click behaviors every day, Simply Hired is uniquely positioned to offer this useful metric that allows employers to understand how popular their brand is with job seekers in comparison to other brands. The Trending Now badge will appear on jobs from employers whose CTR falls within the top 15% of companies on Simply Hired, giving high-ranked companies an added edge in attracting job seekers.

Our President and CEO James Beriker said,

“Employer brand is a critical part of the job search equation for both job seekers and employers, but there is little consensus on what – or how – to measure and quantitatively compare employer brand preferences. The EBI impartially measures the level of preference that a company generates from job seekers and potential employees by analyzing actual job seeker behavior: the rate at which millions of real job seekers engage with employer job listings. This clear signal of a strong employer brand allows companies to understand where they rank in relation to their peers and helps job seekers understand which employers are most frequently considered by other candidates.”

Below is a list of the top 10 retail brands by EBI rank for 2014.

  1. Burlington Coat Factory
  2. Ross Dress For Less
  3. Things Remembered
  4. Wet Seal
  5. Forever 21
  6. Cracker Barrel Old Country Store
  7. Belk Stores Services
  8. ALDI
  9. Kohl’s
  10. Party City

See which brands round out the top 50 below, and look for more EBI rankings in other industries in the coming months.

  1. Gap
  2. REI
  3. Lenscrafters
  4. Container Store
  5. Hhgregg
  6. Cosmoprof
  7. Torrid
  8. Disney Consumer Products
  9. Clayton Homes
  10. Sports Authority
  11. Tuesday Morning
  12. Reebok
  13. Gabe’s
  14. Gap Factory
  15. Hershey Company
  16. Big 5 Sporting Goods
  17. Kay Jewelers
  18. Napa Auto Parts
  19. Cubesmart
  20. Starbucks
  21. Chanel
  22. Music and Arts
  23. GNC
  24. Portrait Innovations
  25. Jared the Galleria of Jewelry
  26. MCG
  27. Fastenal
  28. Cash Store
  29. Sears Holdings
  30. Hobby Lobby Stores
  31. Dicks Sporting Goods
  32. Apple
  33. Dollar General
  34. Dollar Tree
  35. Teavana
  36. Macy’s
  37. Target
  38. PETCO
  39. ANN Inc.
  40. Lowe’s

Read the press release here.