At Simply Hired, we are committed to reinvention and renewal. We believe that great companies, with real purpose, consciously and deliberately operate in the context of their socio-economic and cultural environment— and are driven to continually evolve the expression of their purpose.
When we launched our job search engine in 2005, our purpose was: To help people find jobs they love. Our thesis was that we could dramatically improve the job seeker experience by developing a searchable index of all open jobs. While web search was a well-understood paradigm, no one had developed a way to efficiently aggregate all jobs and process job information into a high quality searchable index. We committed the last eight years to solving that problem so we could make searching for a job as easy as searching for an airline ticket.
The context in which we operated through late 2008 was very different than today. Back then, the stock markets were soaring, the housing market was unstoppable, debt was cheap and freely available, and the US unemployment rate was 5%. We could not borrow enough and we could not consume enough; we saved nothing. Companies could not hire quickly enough—and people moved opportunistically from job to job. The expectation that the good times would never end was deeply ingrained in our culture. In this context, Simply Hired’s brand identity—the way in which we identified with the world and expressed our purpose and values— was light and whimsical. That spirit was reflected in our logo, the colors we used, the style of writing on our website, and even our emails and error messages. It was also reflected in our company culture. That was then.
In late 2008, we all experienced what the scholar Nassim Nicholas Taleb refers to as a “Black Swan”— a completely unexpected and unpredictable event that permanently changes everything. When the economy collapsed in late 2008, we collectively fell off a cliff. The confidence and exuberance that lasted almost thirty years was overtaken by uncertainty, fear, and anxiety about our future.
Five years later, we are in a period of economic recovery unlike any other in our history. The economy is improving slowly and tentatively. And, there is a growing realization in our culture that the future will be different than what came before: that we are in a reset in what we should expect from our jobs and careers and how we navigate our financial lives.
In this post-reset world, Simply Hired’s purpose has evolved: To contribute to the recovery of the global economy by enabling a powerful marketplace for talent. One of the core values we seek to embody in this purpose is readiness: the ability to understand context, embrace change as opportunity, push beyond comfort zones, and be ready to act quickly and with confidence. Readiness is a mindset— about taking a stance and being on the balls of your feet, like a tennis player about to receive a serve. This concept applies equally to job seekers and employers— and to every one of the nearly 120 people that I work with every single day to create a business with meaning and depth.
We believe our new brand identity more effectively reflects the company we have become, the context in which we operate, and our values. Many job seekers and employer customers have characterized the new logo as “professional,” “modern,” and “technology focused.” We have heard that the hallmark (the image of dots, which, if you look carefully, is an abstraction of an “S” and an “H”) evokes the concepts of “big data,” “creating order out of chaos,” “bringing people together at work,” and “diversity.” Our hallmark stands for many of these concepts and will take on a life and meaning of its own as our business continues to evolve.
Despite the challenges of life in a post-reset world, we are optimistic about the future and committed to doing our part to bring people who are ready to work together with people who are ready to hire.
We are: Ready when you are.James Beriker
President and CEO