Paul Boross, the motivational psychologist on Sky TV's “School of Hard Knocks,” knows a thing or two about how to sell yourself. He has worked with the likes of Richard Branson, Ainsley Harriott and organizations such as Google.
Here he shares some of the more unusual tips from his new book “Pitch Up!, Pitch Yourself for the Job of Your Dreams,” that will help you to stand out when applying for a job.
Never sit down in a reception area – that way you won’t embarrass yourself getting up from low chairs, and you’ll be able to walk across the room and greet the interviewer as they approach you. You will literally be “on your toes.”
Pre-sell yourself – there is nothing wrong with getting in touch with your recruiter before the interview. Create a portfolio of work to show what you are capable of–write articles, analyse research, use LinkedIn to build recommendations. Create a page online and send it to people who you would like to meet
Only post something on social media that you would share with your mother - It seems obvious, but it’s surprising how many people still get caught out by those drunken photos on social media. Remember, 98% of recruiters use LinkedIn, 42% use Twitter and 33% use Facebook. Remember that once you place a photo or comment online, it’s there forever.
Don’t wait for a job to be advertised – So you are signed up with multiple recruiters and you look at relevant newspapers and job sites every day. But that’s not enough - if you wait for the job of your dreams to be advertised you are already behind the game. Get out there and network to find the best opportunities. When you’re networking, swap business cards at the beginning of a conversation so that you don’t have to ask at the end, and you have a handy reminder of their name.
Research the organization – Got an interview for a job or an internship? Research three areas to make sure that not only the job is good for you but that the organization is too: Operations (the resources, products and business model); Culture (the working environment) and People (their background, where they come from and where they go if they leave).
Follow up – Make sure you follow up as soon as possible with a specific reference to the interview in order to reinforce the highlights in the recruiter’s mind. Write a personal letter, reminding the interviewer of why you're the right person for the job.
Ask – Above all else, don't be afraid to ask for the job! Interviewers want to hire candidates who are keen and motivated, so if you want the job, ask for it.
Paul Boross is the “Pitch Doctor.” He is an internationally recognised authority on communications, presentation, performance and “the art and science of persuasion”, and appears regularly on worldwide conference programmes, at international television and media events and in feature articles. Paul has worked with many high powered executives in a range of presentation, communication and pitching skill, working with organizations like the BBC, Google, The Financial Times, Royal Bank of Scotland and MTV, as well as luminaries such as Sir Richard Branson, Ainsley Harriott and Sky newscaster, Dermot Murgnahan. Paul is the resident motivational psychologist on the on-going hit SKY series School of Hard Knocks. Check out his site.