Using social media today is not only ideal for connecting with peers, family and friends, it’s another way of gaining a competitive edge when applying for a position that may be in high demand. If you prepare ahead of time by getting actively involved with social media before your next job interview, you’ll have a better chance of receiving the job offer you desire.
Your Social Media Presence
The advantage of social media is that it allows you to create and develop your own professional image and brand online. Creating a LinkedIn profile, a Twitter account and even a Facebook account for your professional image is a way for you to stay relevant, especially if you plan to work in a position that is technology- or Internet-related. A professional online presence can make you a more appealing candidate for any position that you apply for.
A LinkedIn account is highly recommended regardless of the industry you want to work in or the position you are trying to obtain. A LinkedIn account allows you to showcase your portfolio, work experience and even endorsements from professionals you have worked with in the past.
A Twitter account allows you to communicate with the companies you are interested in by "re-tweeting" links and information and by conducting homework on open positions.
Company Research With Social Media
Read and review company websites and blogs to gain insight into the business. lt can help you understand the products and types of services offered by the companies you want to work for and will help you demonstrate your knowledge and expertise to interviewers.
Follow companies’ Twitter and Facebook accounts to keep up with the latest news, product releases and company updates. This is especially important for positions that require experience working with social media--it’s important to appear informed on the latest trends in the industry.
Check employee blogs before you apply for a position to gain more insight about the company’s workplace and the work that will be required. Employee blogs can help you get a better idea of the work environment and the type of people that work there.
Research individuals who work for the companies you are applying for, including those with whom you have scheduled interviews. This research can be done through web searches and social networking websites like LinkedIn. Knowing as much as possible about the people you will be working with will help you feel more confident and comfortable when interacting with them, and give you an even better chance of getting the job.
Jose Sanchez has been a Resume Writer and Career Advisor since 1999. He writes and shares content related to Resume Writing, Job Interview Questions and Cover Letters.