The numbers surrounding social media are staggering—Facebook currently has one billion active members, Twitter has 500 million accounts, LinkedIn has 187 million members and other social sites like Pinterest, Google+, and Foursquare are gaining ground.
The popularity of social sites continues to grow, especially as a channel of job search and recruiting. According to Simply Hired’s Today’s Job Seeker Report, 60 percent of job seekers reported using social networks to look for jobs this year, compared to only 54 percent in 2011. As more job seekers use social media to find jobs and connect with companies, it’s important to include social as part of your recruitment strategy.
So how do you become a social recruiter? Here are some ideas:
- Promote your company and brand through your social media channels.
- Make your company careers page sharable via social networks, and viewable on mobile devices.
- Post your open positions on your company Twitter and Facebook feeds. There are some Facebook apps that allow you to create a dedicated careers tab for your company page.
- Search for candidates based on their experience, especially on LinkedIn and Facebook.
- Participate in conversations on community and industry forums, such as LinkedIn Groups/Answers and Quora.
- Engage with candidates and industry leaders across all social channels.
- Share content about recruitment and your industry across your networks.