By Brian Tracy
Every employer has needs that are not yet satisfied. Every employer has problems that are not yet solved. Every employer represents an opportunity for you. In many cases, employers will actually create jobs for people who convince them that they can help satisfy needs and solve problems.
Your prospective employer has only one question in mind when interviewing you for a job. It is the same question that every customer asks when considering whether or not to buy a product or service. And your employer is a customer. You are the product or service that is for sale. And your prospective customer's question is, "What's in it for me?"
Your prospective employer wants to know, "How will I personally benefit from hiring you?" He or she wants to know, "What can you do for me specifically?" And finally, your prospective employer wants to know, "How can I be sure that what you say is true?"
Every employer has had a certain amount of experience with both good and bad employees. For this reason every employer has a pretty good idea of what he or she wants more of. Here are the big seven:
1. The first quality that employers look for is intelligence. In every study, it has been found that fully 76 percent of the productivity and contribution of an employee will be determined by his or her level of intelligence. Intelligence in this sense means the ability to plan, to organize, to set priorities, to solve problems, and to get the job done. Intelligence refers to your level of common sense and your practical ability to deal with the day-to-day challenges of the job. The key to demonstrating your intelligence is for you to ask intelligent questions. One of the hallmarks of intelligence that is immediately evident is curiosity. The more you ask good questions and listen to the answers, the smarter you appear.
2. The second quality sought by employers is leadership ability. Leadership is the willingness and the desire to accept responsibility for results. It's the ability to take charge, to volunteer for assignments, and to accept accountability for achieving the required results of those assignments.
The mark of the leader is that he or she does not make excuses. You demonstrate your willingness to be a leader in the organization by offering to take charge of achieving company goals and then committing yourself to performing at high levels.
3. Integrity is the third quality sought by employers. It's probably the most important single quality for long-term success in life and at work. Integrity begins by being true to yourself. This means that you are perfectly honest with yourself and in your relationships with others. You are willing to admit your strengths and weaknesses. You are willing to admit where you have made mistakes in the past. Especially, you demonstrate loyalty. You never say anything negative about a previous employer or a person whom you have worked with or for. Even if you were fired from a previous job, never say anything negative or critical.
4. The fourth quality that employers look for is likability. Employers like people who are warm, friendly, easygoing, and cooperative with others. Employers are looking for people who can join the team and be part of the work family.
Men and women with good personalities are invariably more popular and more effective at whatever they do. Teamwork is the key to business success. Your experience in working as part of a team in the past and your willingness to work as part of a team in the future can be among the most attractive things about you in applying for a job.
5. Competence is the fifth quality sought by employers. We spoke about this earlier. Competence is terribly important to your success. It is really the foundation of everything that happens to you in your career.
In its simplest terms, competence is the ability to get the job done. It is the ability to set priorities, to separate the relevant from the irrelevant tasks, and then to concentrate single-mindedly until the job is complete.
6. Courage is the sixth quality that employers look for. This is the willingness to take risks. Courage also means the willingness to accept challenges, the willingness to take on big jobs or even new jobs where there is a high degree of uncertainty and the possibility of failure.
Courage also means the willingness to speak up and say exactly what you think and feel in a difficult situation. Employers admire men and women who are not afraid to speak their minds. And you demonstrate this in a job interview when you ask frank and direct questions about the company, the position, and the future that you might have with the organization
7. The final quality employers look for is inner strength. Inner strength means that you have the determination and the ability to persevere in the face of adversity. Inner strength means that you have the quality of persistence when the going gets rough. You demonstrate inner strength when you remain calm, cool, and relaxed during the job interview. If you are calm and cool during the interview, it is a good indication that you will be calm and cool in the inevitable crises that occur during the day-to- day operations of the company.
Above all, it is your character, which is the sum total of all your positive qualities, that will have the greatest impact on whether you get the job you want. Your job now is to continue working on your character by practicing the behaviors of top people at every opportunity.
The above is an excerpt from the book Earn What You're Really Worth: Maximize Your Income at Any Time in Any Market by Brian Tracy.
Brian Tracy, author of Earn What You're Really Worth: Maximize Your Income at Any Time in Any Market, was born in eastern Canada in 1944 and grew up in California. After dropping out of high school, he traveled and worked his way around the world, eventually visiting 80 countries on six continents. His extensive personal studies in business, sales, management, marketing, and economics enabled him to move up to become the head of a $265 million company before he turned his attention to consulting, training, and personal development. He is the president of three companies with operations worldwide. Brian Tracy is married, has four children and lives in San Diego, California.
For more information please visit http://www.briantracy.com.
The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.
Copyright © 2012 Brian Tracy, author of Earn What You're Really Worth: Maximize Your Income at Any Time in Any Market
