Recently an article by Gautam Godhwani, our very own co-founder and CEO, was published on the Recruiting Trends site on “Performance Based Online Recruiting: Demand Measurable Results for Your Dollars.” In the article, Gautam highlights the benefits of online PPC recruitment advertising and the reasons why it works.
Throughout the article, Gautam shows how PPC is a performance based recruiting method, because you pay only when a job seeker clicks your job and is directed back to your site. It is also one of the most cost effective recruiting methods because you can set your own budget as well as start and stop your campaign at any time. In addition, he explains that it is much easier to measure your results because you can track the number of clicks compared to resumes received to determine the amount paid per qualified applicant and hopefully, your cost per hire.
Read the full article!
Throughout the article, Gautam shows how PPC is a performance based recruiting method, because you pay only when a job seeker clicks your job and is directed back to your site. It is also one of the most cost effective recruiting methods because you can set your own budget as well as start and stop your campaign at any time. In addition, he explains that it is much easier to measure your results because you can track the number of clicks compared to resumes received to determine the amount paid per qualified applicant and hopefully, your cost per hire.
Read the full article!
