Creative Age Recruiting Rule #2: A portfolio is more important than a diploma or a resume
Experience and education are the two pieces of information that most recruiters use to determine whether someone is a fit for a job. These two measures are easy to understand, widely accepted and easy to communicate. They are perfect measures of a likelihood that someone will be able to do a great job. Except for the fact that, in the Creative Age, they don't work.
Regardless of which age it is, it is hard to describe all the factors that go into deciding whether someone is a good fit for a job: personal factors, relative maturity, diversity of background in experience, comfort with learning, flexibility and openness to change and reaction in difficult situations are all important. None of them can be described by looking at a diploma or a resume.
In the Creative Age, a person's ability to create / produce under highly unique and individualized situations is the single most critical factor in deciding whether someone can produce in your situation. So how do you determine this if you can't use experience and education? A portfolio.
Artists of all types have been using portfolios to show their ability since before the renaissance. It's now time to expand that concept to all candidates. When I talk with someone about a project management job, or a software engineering job, or even an administrative job, I ask them for examples of their work. I am always very specific with them: don't share something that is proprietary or confidential. If they say they don't have any examples I ask them what kinds of work they have done in the past. No matter the type of work, they always have some example somewhere. Once you lead them through how to “clean out” any confidential data (take out names, dates, descriptors, etc.) they can usually come up with a great portfolio.
Once you have the portfolio in hand, you need to review each piece while asking behavioral questions about each piece:
1 - Describe the situation in which you did this work. What was the specific outcome that was demanded? By who? What specification or instructions did they give you?
2 - Who did you work with on this project? Describe at least one conflict that happened during this project and what it was about. How did you resolve it? Where is that exhibited in this work you have given me?
And so on. Use the portfolio as a way to guide the discussion. Finally, ask for references that can verify that the candidate did the work.
The information you get out of a portfolio and subsequent question session will be much more valuable than simple statements about education and experience.
